Name of Brand:
Address of Brand:
Marketing Manager’s Name:
Marketing Manager’s Phone:
Marketing Manager’s E-mail:
Description of product/service:
How many years have you been in business:
Note: Leverage multi-media, event program or website advertising platform and branded content opportunities within the following VIP events. See Sponsorship App (Entertainment Marketing button) for on-site activation tactics.
Pan Am Games: Team Jamaica House (July 21st and 25th of 2015) – See News Page for details
Fox TV Hit Series ‘Empire’ (See M2E Section)
CTV Series ‘Amazing Race Canada’ (See M2E Section)
CTV talk show ‘The Social’ (See M2E Section)
City of Vaughan’s CariFest secret venue VIP Gala (July 26th, 2015)
Toronto Raptors’ Giants of Africa Gala: Celebrating Nelson Mandela (December 2015)
Cabana Pool Bar (June to October)
Advertising your event, attraction or special offer through What2Do.com website and events
1) TELVISION:
Omni TV
CTV
CityTV
Global TV
Caribbean Diaspora Weekly TV (Florida)
2) RADIO:
Virgin 99.9FM
Z103FM
Kiss 92.5FM
G98.7FM
Flow 93.5FM
CHIN Radio (Toronto East/South Asian)
A1 91.9FM (Chinese Radio)
AM680
1010 CFRB
CBC Radio
Hot 97FM (NYC)
Power 105FM (NYC)
Power 96 (Miami)
RJR (Jamaica)
3) PRINT:
Share Newspaper
Gleaner Newspaper
Pride Newspaper
Durham Citizen
Epoch Times
Weekly Voice South Asian Newspaper
Indo Caribbean World
Sing Tao Chinese Newspaper
Toronto Star
Canadian Real Estate Wealth Magazine
Canadian Mortgage Professional Magazine
Caribbean Life Newspaper (New York City)
South Florida Caribbean Newspaper (Florida)
1) PRINT ADVERTISING:
Banner advertisement (top of page)
Banner advertisement (base of page)
Inside Front Cover Gatefold
Double page advertisement (across two pages)
Advertisement integration (placing advertisement in the middle, across or centre of an article)
Newspaper/Magazine wrap (your advertisement placed over the front page or around the publication)
Branded content (placing advertisement/logo or brand colours in the middle, adjacent or around an article about your industry or a preferred daily/weekly segment)
Have a journalist or staff photographer visit your brand or events for a feature
- Advertising on Newspaper’s website:
Screen Stealer (graphic fills or goes across the screen)
Your product/service featured on the newspaper/magazine’s social media program
2) RADIO:
Sponsorship of Morning Show
Sponsorship of Afternoon Show
Sponsorship of Evening Show
Segment sponsorship (interview with Marketing Manager, product/service mentions from show hosts, sponsorship billboard/message and first-in-cluster advertisement spot)
Journalist to cover your brand day or special event for a feature
Will you be conducting a radio contest
Radio station to broadcast from your brand or event as a ‘Live to Air’ feature
- Advertising on Radio Station’s website:
Screen Stealer (graphic fills or goes across the screen)
Your product/service featured on the newspaper/magazine’s social media program
2) TELEVISION:
Mid-day and afternoon television
Sponsorship of morning show
Sponsorship of afternoon show
Sponsorship of prime time show
Conducting television sweepstakes
Conducting television contest
Segment sponsorship (interview with Marketing Manager, mentions by Show Hosts, sponsorship announcement/billboard and first-in-cluster advertisement)
Need social media consultant for campaign
Need a Graphic Artist for artwork concepts
- Advertising on Television Station’s website:
Screen Stealer (graphic fills or goes across the screen)
Your product/service featured on the newspaper/magazine’s social media program
Need a Public Relations program
Need an Electronic Press Kit (EPK)
Need a retained publicist for a project or event
Need media training for interview preparation
Need to have interviews arranged with major/community media
Location scouting for television/print media interviews
Need social media consultant for campaign
Need a Graphic Artist for artwork concepts
Need to launch a public/investor relations campaign to raise investment for a project
Conduct interviews/research for the development of questionnaire
Development of market research questionnaire/instrument
Distribution of questionnaire at promotional locations
Distribution of questionnaire at your brand or event
Conducting intercept interviews with participant’s using tablet computers
Collate data for developing a report to client on market research
Providing immediate gratification or product/gift incentive for participant’s answers
Create formal report on research findings for presentation to client
Will you be conducting lead-generation contests/raffles to build a sales pipeline
Will you be launching a telesales campaign to promote your brand or event
Will you be launching an e-mail marketing and social media campaign to promote your brand/event
Will you be purchasing sales leads/prospects from event producer’s ticketing database
Will you be purchasing sales leads/prospects from event/radio contests, sweepstakes and raffles
Will you be hosting a booth at major/community events to promote and/or sell your product/service
Need street team to promote brand expo/seminar
Need street team to promote entertainment event
Need street team to promote trade show
Flyers/Poster on cars during popular events
Flyers/Posters in stores/restaurants
Flyers handed out at the exit points of parties, events and seminars/tradeshows
Posters at busy intersections
Promotion in City of Toronto
Promotion in Durham Region
Promotion in Broward County
Promotion in West Palm Beach
Street Team to sell tickets
Street Team to sample products or promote contest/sweepstakes entry
Store/Restaurant Clerks to sell tickets
Will you provide a spiff/commission on ticket sales to street team or store clerks/cashiers
Would you prefer a retainer payment for street team or store clerks/cashiers sales effort
Street Team to conduct ticket sweepstakes/contests on social media
Street Team to conduct sweepstakes/contests or product sampling/demonstrations in stores or events
Will you provide branded shirts and caps/hats for Street Team to look uniformed when promoting your brand or event
Product/merchandise giveaways during street team promotions in popular parties and outdoor events
Event, Product or Service announcements by event disc jockeys at events in time/location proximity to your brand or event
Will you be providing training in brand messaging/representation for the street team promoting your brand/event
Do you need a sponsorship marketing professional to secure/manage sponsors for your business/event
Do you need a sponsorship deck/package for your business or event
Will you provide promotional space within your business /event for a sponsor to conduct networking, sales/sampling and promotional initiatives
Would you provide a sponsor with the opportunity to co-business your advertising and event marketing campaign to promote their business being featured within your business/event
Will you retain the sponsorship marketing professional for ‘sponsorship compliance’ to ensure that sponsors receive the media/on-site promotion they paid for
Would the sponsor’s business ambassador be granted a speaking, performance or appearance platform within your business/event in accordance with the sponsorship
Would you like your business/event to be the presenting sponsor of the bar, specified area or a performance at a popular festival/event
Would you like to sponsor College/University parties or events to promote your products, business or event
Would you allow a sponsor to place their brand in your business/event in exchange for products to assist with your costs (Value-In-Kind sponsorship)
Would you like to place your advertisement within the programs of ethnic/mainstream festivals
Would you like to place your advertisement on the website of the ethnic/mainstream festivals
Would you like to have your video or audio advertisement played in-between performances at major ethnic/mainstream festivals
Advertising in East Asian event programs
Advertising in South Asian event programs
Advertising in Caribbean event programs
Would you like to have a video or audio advertisement played between performances
Are you interested in geographic-specific areas for event advertising
Would you like to sponsor the event gift bag for attendees to gain your product samples
Will you sponsor a local/regional sports team to promote your business or event
Would you sponsor a specific local/regional sports match/game to promote your business or event
Will you be selling/sampling products or distributing flyers/brochures to fans in attendance
Regional/National distribution partner
Will you require product placement in the judges, journalist and celebrity booths to gain presence on television cameras
Will you require co-branding of the player's uniforms and logo placement on the attendee barricades
Will you be providing a branded/sponsored trophy for the winners
Will you be providing a cash prize/bursary for the winning person/team
Would you like to place an advertisement on the team’s website
- Which sport are you interested in sponsoring: :
Hockey
Soccer
Rugby
Basketball
Baseball
Netball
Cricket
Lacrosse
Skiing
Skating
Boxing
Wrestling
Go/Car Racing
Would you like to purchase advertisements in supermarkets or food market bulletins/flyers
Would you like to purchase advertisement space in ethnic/mainstream restaurant menus (minimum three month campaigns)
Would you like to co-business restaurant food trucks and/or food market delivery trucks (minimum six month campaigns)
Would you like to set-up shelf-talkers and product displays in supermarkets or food markets
Would you like to conduct product/event promotion, product demonstration or sales/sampling activation within supermarkets, restaurants or food markets
Will you provide video or graphic messaging to be placed on the food market's high definition screens
Would you like to gain product placement within geo-demographic specific restaurants, nightclubs, food markets or events
Do you require a photographer or video team to capture action shots of consumers enjoying your product within the restaurant, nightclub or food market
Would you like to advertise on the restaurant, nightclub, food market's website
- Location options:
Nicey’s Food Mart (across the GTA)
Al’s West Indian Food Mart (Pickering)
Danforth Food Market (North York)
Fusion Supermarket (Scarborough)
Charlie’s West Indian Food Mart (Mississauga)
Ample Food Market (South Asian Market – Brampton)
Hong Tai Supermarket (East Asian Supermarket – Scarborough)
Al Premium (East/South Asian Superstore – Scarborough)
Best Way Food Market (South Asian Market – Brampton)
T & T Supermarket (East/South Asian Supermarket – Scarborough)
Green’s West Indian Groceries (Vaughan)
Caribbean Corner (Toronto)
Gem’s House of Jerk Restaurant (Brampton)
Calypso Hut Guyanese-Chinese Restaurant (Brampton)
Drupati’s Restaurant (Scarborough/Ajax)
The Real Jerk Restaurant (Toronto)
Jamaican Canadian Association Event Venue (Toronto)
Cabana Pool Bar Event Venue (Toronto)
The Vue Event Venue (Etobicoke)
Beryl’s Pepperpot Restaurant (Ajax/Whitby)
Red Snapper Café Restaurant (Ajax)
Belleeny’s Caribbean-Italian Restaurant (Vaughan)
Chatterpaul’s Caribbean Restaurant (Whitby)
Cocktail House Lounge (Pickering)
Negril Village Caribbean Restaurant (Lower Manhattan)
Donna’s Caribbean Restaurant (Miami)
Scotchie’s Jamaican Restaurant (Miami)
Scotchie’s Jamaican Restaurant (Kingston/Montego Bay)
Would you like business placement on coffee/food trucks which sell/deliver food to employees of warehouses, factories, construction sites and offices across the city
Would you like to place promotional literature or product samples within the coffee/food trucks for distribution to daily patrons across the city
Would you like to establish a consignment or commission structure for coffee/food trucks to sell your products or tickets to patrons at a promotional cost
Would you like to have your video advertisement playing on the coffee/food truck and taxi screens to promote your product/event
- Would you like to promote your product, service or event atop taxis or within buses across the city
Need geo-demographic specific social media posting
Need social media team to join targeted social media groups/chat-rooms to promote your product
Need ‘Twitter Amplify’ services to complement television sponsorship efforts to connect with customers
Leverage Google keyword application to target geo-demographic specific users based on their online searches/interests through Google’s interest-based advertising service
Leverage Google placement targeting to connect with your target market through your choice of website’s for advertising
Leverage Google keyword contextual targeting matching your advertising with websites based on site content, keyword analysis, word frequency and link structure
Leverage Google’s Re-Marketing tool which shows your Ads to people who have visited your site, reminding them of the products they clicked on your site, whilst they visit other sites. Hence inviting them back to your site for deals and special offers
Engage Facebook for Business’ location targeting to showcase advertising to audiences, based on their local, regional, national or international location
Engage Facebook’s market segmentation tools to take your advertisement to Facebook users based on demographics, geographic, psychographics and purchasing patterns/interests
Leverage the Facebook Offer tool to have Facebook promote special product/service bargains or deals to your desired geo-demographic on Facebook
Speaking opportunity at VIP, Celebrity, Business groups or Charity event/gala
Branding or advertorial within VIP, Celebrity, Business group or Charity event/gala program
Branding or advertising placement within VIP, Celebrity, Business group or Charity event/gala as your own branded promotional space
Section or Activity hosting within a VIP, Celebrity or Charity event/gala for branding, product demonstration, networking or speeches
Securing speaking, branding and networking opportunities for your brand within local/regional charity, business or entertainment groups weekly/monthly meetings
Securing branding, advertising and advertorial platforms within the websites for VIP, Celebrity, Charity or local/regional business groups
- Would you advertise your business/event in hotel magazines and/or Hotel TV in:
Would you advertise your business/event on hotel clothes hangers
Would you conduct product demonstrations/sampling from your business or event’s sponsors at the hotel’s poolside/ballroom parties
Would you advertise your business/event on the centre pieces of the dining tables located in the hotel’s suites or lounge/restaurant
Would you like to donate products/services to a charity in exchange for business
Would you and your team like to assist a local cause by volunteering your time for business
Would you like to participate in a career mentorship session to inspire youth for business
Would you like to provide career guidance/experience to youth, through internships or Summer/Christmas jobs in your business/event for community business-equity
- M2E is Ocean Flame’s Media to Experiential program, providing integrated TV, Radio and Online program sponsorship, product placement and event sponsorship services to our clients. This offering
will provide your brand/business with an integrated presence across all platforms by truly sewing your brand into the DNA of the motion picture, television series, or radio/online program and the subsequent music tour, motion picture screenings/premieres and public relations program supporting these entertainment features.
Have your brand mentioned in pop/urban recorded music
Have your brand mentioned in pop/urban live music
Have your brand as the presenting sponsor of a performance
Have your brand/product placed in music videos
Have your brand/product placed in TV Series or Motion Picture
Have your brand/product mentioned/consumed within multi-media promotional interviews for the feature
Have your brand/product showcased on the recording artists website
Have your brand/product showcased on the motion picture’s or TV series website
Have your brand promoted at premieres/galas promoting the motion picture
Have your brand/product placed for viewing within the camera frame for TV, print or online interviews promoting the motion picture
Have your product/event featured/promoted within a nightclub, pool bar or social/country club as a sponsor for a 12 week period
Would you like to activate your advertising campaign’s creative/messaging within expos across Canada and the U.S.A.
Would you co-brand the advertising of a venue and co-brand your products with the venue for 12 weeks to promote your 12 week sponsorship
Will you launch a public/media relations and social media campaign to support the product placement with the television/radio series, motion picture or music feature
Would your create and purchase advertising time/space for co-branded television, radio, print, online and social media advertisements to promote the event sponsorship or product placement
- Winter Season Tie-Ins
- Spring Season Tie-Ins
- Summer Tie-Ins
Redemption Toronto Reggae Festival week
- Fall Tie-Ins
Would you like a national/international A/B-List musician, actor or performer to represent your brand
Would you like a local/regional C/D-List musician, actor or performer to represent your brand
Would you like to have a Chef as your brand ambassador
Would you like a sports icon as your brand ambassador
Would you like a C-Suite Executive/Entrepreneur as a brand ambassador
Will the ambassador mention your brand during interviews
Will the ambassador’s performances/appearances be co-sponsored by your brand
Will the ambassador appear in television, radio, print or online advertisements representing your brand
Will the ambassador mention your brand during their performances/appearances both nationally or internationally
Will the ambassador’s television, radio, print or online show be sponsored by your brand
Will you sponsor the segment in which the ambassador is being interviewed for television, radio, print or online platforms
Jamaican Restaurant
Jamaican-Guyanese Restaurant
Chinese-Guyanese Restaurant
Caribbean-Italian Restaurant
Would you like to have an Accountant manage your business/event marketing budget
Would you like to have an Accountant prepare your annual business/event taxes
Would you like to have an Accountant streamline your business accounting for growth
Would you like to have an Accountant prepare your business plan’s financial statement for franchising or investors
Do you require Tear Sheets for your print advertising
Do you require Affidavits for your radio advertising
Do you require Affidavits for your television advertising
Do you require a text and photo report from your street team promotional campaign
Do you require a campaign report from the Public Relations Manager
Need a Video Production Team for advertisement or Video News Release (B-Roll) production
Need a Communications Specialist for print advertising text
Need a Publicist for your campaign
Need advertising Script Writer for radio/television spots
Alcohol and Gaming Consultant for Special Occasion Permit
Need Studio Engineer for radio advertising recording
Need Professional Print Shop for marketing materials
Need Courier for delivery of marketing materials
- Will your project begin in the next
- Will we be managing your budget(s) for
The marketing/street team’s compensation
Supplier/Vendor compensation
Media Buying for advertising spots/placement
Will budget be prepared two (2) weeks before project begins
Do you have established timelines for milestones/achievements
Do you have projected sales targets to be met
Do you have set public relations objectives to reach
Do you have a specified geo-demographic to connect with for your product/market development campaign
Will you be connecting with international markets as a part of the marketing communications campaign
THANK YOU FOR YOUR TIME AND INSIGHT IN COMPLETING OUR SPONSORSHIP APPLICATION
