We create winning Marketing Plans and Public
Relations Programs to assist you in creating awareness
for your business, maintaining loyalty and stimulating repeat
business through our creative, informed and strategic
approach to the following disciplines:
•Advertising Planning |
•News Kit creation |
•Graphic Design |
•Media Relations |
•Advertising Copy & Scripting |
•Brand Management |
•Marketing Research |
•Image Management, and |
•Media Research and Buying |
•Intellectual Property Management |
•Public Relations |
•Grant & Proposal Writing |
•Event Sponsorship |
•Corporate/Product Endorsement |
The building of your brand and its continued success is
our ultimate goal. Our approach to making this a reality
is rooted in our "Three E's of Insight" principle, the
three E's are Examination, Elaboration and Execution.
These tools represent Ocean Flame's dedication to
marketing research, as we first examine both your target-market's profile (demographic and psychographic) and how your brand, service-approach and product/
service offering appeals to them; secondly we elaborate
on your creation or business-approach to your
publics by utilising public relations and media relations
in appealing to the influencers (journalists, tastemakers,
bloggers and prospective business to business clients)
for their endorsement of your product or service
offering, which will assist in convincing your target
audience to try your product or service. Finally we
execute your integrated marketing communications
campaign to get the message out through print, radio
and online advertising and sales promotions.
'We document the campaign's success through unique
and campaign-specific evaluation techniques so that
we can not only measure your success through an increase
in your client/customer-base, but also through
your profitability and the number of tangible respondents
to your advertising campaign.
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