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Ocean Flame Communications will provide the management services for the proposed
campaign. Our management services include sponsorship marketing planning, campaign
execution, advertising scripting/copy, publicity (media relations), media buying, ambush
marketing tactics, campaign evaluation and post-campaign reporting. We also provide
brand/celebrity partnership negotiations, event marketing administration, sponsorship
activation and sponsorship compliance services.
"PAACR™" Principle
- Marketing Management
• Proposal
• Administration
• Activation
• Compliance
• Reporting
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We create the sponsorship marketing plan
for the client, we also have all event registration documents filled and prepared for the
client's signature and provide details concerning health department seminars and hygiene
requirements for securing and maintaining the event booth space for the client.
(please click to open details)
In providing activation services we offer promotional staff to distribute product, conduct sampling or event sales; as well as to have a 'strike' team erect the booth, banners and
promotional material to activate the sponsorship across the event. Finally, Ocean Flame
provides sponsorship compliance services in ensuring that sponsors receive all the pre-event
and on-site signage, mentions and advertising/publicity exposure they were promised in their
sponsorship package from the promoter or their respective sponsorship marketing agent. We
ensure that the event producer/promoter remains compliant with this agreed upon
understanding prior to the event and during the event.
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Ocean Flame Communications may be
engaged to create a customized proposal for
a multi-media campaign including television,
radio, print, online and social media
advertising and publicity to promote the
client's presence at each selected event.
The marketing communications campaign will
present the brand, its product line, sales
team and distribution channels to the public
through engaging, exciting and vibrant
strategic marketing tactics.
(please click to open details)
This effective implementation of the created
marketing strategy will lead event attendees
directly to the booth of the client at all
events in order to secure product sampling or
prospect engagement in order to achieve
event/retail sales or appointment setting
opportunities. All campaigns will also be
complete with data-capture tactics for post-
event marketing, geo-demographic
identification and campaign success
evaluation.
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Ocean Flame Communications will
complete all necessary event registration
documents on behalf of the client and
liaise with the event producers to ensure
all sponsorship, health & safety, alcohol
pouring rights and venue regulations
documents are completed to the
satisfaction of the relevant parties.
(please click to open details)
Ocean Flame will also secure the exact
location of the booth for the client in
advance in order to eliminate any last
minute confusion regarding booth size and
booth placement within the event grounds.
We also ensure that all standing banners
being placed within the parking lot, event
walkway or on-site are reviewed by the
event producer in advance. We also ensure
that the space dedicated to the client's
banners are not taken by another sponsor
on the day of the event by 'accident' or
'oversight'.
Ocean Flame also creates a photographic
portfolio for the client's experience at the
event. This is used for sponsorship
compliance in the client receiving all that
was promised and paid for. The captured
images are also used for sponsorship
reporting in the post-event report sent to
the client.
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Ocean Flame Communications provides
activation services for clients who would like
to have product sampling, event sales,
flyer/coupon distribution and contest prizing
presentation at events. Our activation team
will promote the client's product/services at
the event in the absence of the client's staff..
(please click to open details)
These services include the storage, set-up
and removal of event marketing materials
such as standing banners, scrims, posters,
multi-media displays etc.
Our activation services also include the
advertising planning, media buying,
advertising scripting/copy, media kit
creation, ambush marketing tactics and
media relations process for the marketing
communications element of the sponsorship
marketing campaign.
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Ocean Flame Communications is the liaison
between the sponsors and the event
producers in ensuring the sponsors gain all
the publicized acknowledgment,
advertisement spots/placement, venue
signage, on-stage mentions, brand
ambassador recognition, agreed time for
public speaking and moment for prize
presentation as stated in both the event
marketing proposal and the contract signed
by both the sponsor and the event
producer.
(please click to open details)
Ocean Flame also provides written, video
and/or photographic reporting of the
sponsors experience to ensure documented
proof that the event producer was
compliant to the sponsor's expectations as
ensured by Ocean Flame's event
compliance services.
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Sponsors are provided with a brief report including video and/or photographic evidence of
their brand being activated within the event and their products/services being exposed to
attendees.
(please click to open details)
The detailed report and images showcase the event producer's compliance with the
wishes of the sponsor as well as showcasing the event's attendees interacting with the brand.
This exposure produces event sales and future retail sales opportunities, garnered from the
sponsors directly connecting with the market, through the selected experiential marketing
opportunities for product development or market development for the brand.
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- City of Toronto New Year’s Eve Party (January) - 5,000 attendees
- ‘Redemption’ Bob Marley Concert (February) - 3,200 attendees
- Harbourfront Centre's Kuumba Festival (February) - 6,400 attendees
- Outdoor Adventure Show (February) - 12,000 attendees
- Prospectors and Developers Association of Canada Mining Convention (March) - 17K attendees
- The Investor Forum (March) - 10,000 attendees
- Toronto Food and Drink Market (April) - 15,000 attendees
- Trinidad Soca Monarch (April) - 40,000 attendees
(please click to veiw more)
- Pickering Wing Fest (May) - 4,000 attendees
- Canada’s Wonderland (May) - 2 Million attendees
- desiFEST (May) - 12,400 attendees
- Carassauga (May) - 17,000 attendees
- iTech Technology Trade Show (May) - 10,000 attendees
- Pickering Rib Fest (June) - 90,000 attendees
- Hot 97FM’s Summer Jam (June) - 30,000 attendees
- Luninato (June) - 20,000 attendees
- Taste of Little Italy (June) - 15,000 attendees
- Taste of Asia Festival (June) - 35,000 attendees
- CHIN Picnic (June) - 15,000 attendees
- Filipino Pinoy Fiesta (June) - 12,000 attendees
- Pride Parade (June) - 1.7 Million attendees
- Toronto International Dragon Boat Race Festival (June) - 100,000 attendees
- Digital Dreams (June) - 15,000 attendees
- City of Toronto Canada Day (July) - 15,000 attendees
- City of Mississauga Canada Day (July) - 7,800 attendees
- Afro Fest (July) - 25,000 attendees
- Irie Fest Mississauga (July) - 15,000 attendees
- Pan Am Games (July) - 1.2 Million attendees
- Calgary Stampede (July) - 40,000 attendees
- Taste of Chicago (July) - 12,000 attendees
- Beaches Jazz Music Festival (July) - 17,000 attendees
- Jerk Fest New York (July) - 25,000 attendees
- Beer Fest (July) - 20,0000 attendees
- Honda Indy (July) - 15,000 attendees
- Ford Fest (July) - 20,000 attendees
- Live Green Toronto Festival (July) - 15,000 attendees
- Pan Am Food Festival (July) - 10,000 attendees
- Queen's Plate (July) - 37,000 attendees
- Scarborough Rib Fest (August) - 1.2 Million attendees
- Scotiabank Toronto Caribbean Carnival (August) ) - 3.5 Million attendees
- ‘Veld’ Electronic Music Festival (August) - 25,000 attendees
- ‘Jambana’ Reggae Music Festival (August) - 45,000 attendees
- Toronto Jerk Fest (August) - 62,000 attendees
- Rasta Fest (August) – 17,000 attendees
- Taste of the Danforth (August) - 27,000 attendees
- Scotiabank Busker Fest (August) - 25,000 attendees
- City of Vaughan's CariFest (August) - 5,000 attendees
- Hot & Spicy Food Festival (August) - 18,000 attendees
- Redemption Toronto Reggae Festival (August) - 15,000 attendees
- Coconut Fest (August) - 10,000 attendees
- 'The Ex' Canadian National Exhibition (August) - 1.8 Million attendees
- Hispanic Fiesta (September) - 8,400 attendees
- The National Franchise & Business Opportunities Show (September) - 12,000 attendees
- Hot 97FM's On da Reggae Tip New York (September) - 15,000 attendees
- New York West Indian Day Parade Carnival (September) - 1.8 Million attendees
- Caribbean Tales Film Festival (September) - 10,000 attendees
- Toronto International Film Festival (September) - 40,000 attendees
- The Gentlemen's Expo (September) - 15,000 attendees
- Canada’s Baking & Sweets Show (September) - 20,000 attendees
- Canadian Urban Music Conference (October) - 5,700 attendees
- Town of Ajax Pumpkinville (October) - 10,000 attendees
- Oktober Fest (October) - 30,000 attendees
- Everything to do with Sex Show (October) - 14,000 attendees
- Scotiabank Nuit Blanche (October) - 150,000 attendees
- Markham Fair (October) - 35,000 attendees
- The National Women’s Show (October) - 15,000 attendees
- Children's Aid Foundation's Teddy Bear Affair VIP Gala (November) - 2,000 attendees
- Jerk Fest South Florida (November) - 20,000 attendees
- Gourmet Food & Wine Expo (November) - 15,000 attendees
- Children's Aid Foundation's Holiday Season Celebration (December) - 4,000 attendees
FEATURED EVENTS
- Toronto DCAL Soca Fete (January) – 4K attendees
- Restaurants Canada Show (February) – 15K attendees
- Niagara Food & Wine Expo (April) - 20K attendees
- Barrie Waterfront Festival (May) – 50K attendees
- Niagara Spring Licious (June) – 5K attendees
- Barrie Jazz & Blues Festival (February) – 15K attendees
- Peterborough Music Fest (June) - 125K attendees
- Ottawa Jazz Festival (June) – 200K attendees
- Brampton Summer of Soca/Reggae (June) – 12K attendees
- Mississauga Waterfront Festival (June) – 25K attendees
- Durham [Ajax] Carnival Festival (June) – 15K attendees
- Toronto Beach BBQ and Brews (January) – 40K attendees
- Wasaga Beach Fest (June) – 10K attendees
- Thunder Bay Kite Festival (June) – 5K attendees
- Burlington Sound of Music Festival (June) – 210K attendees
- Barrie Craft Beer & BBQ Festival (July) – 25K attendees
- Barrie New Music Festival (July) – 17K attendees
- Ottawa Blues Festival (July 7th-17th, 2016) – 25K attendees per-day
- Brampton Carnival Kingdom (July) – 10K attendees
- Toronto Waterfront Festival (July) – 15K attendees
- Toronto ‘Kompa Zouk’ French Caribbean Music Festival (July) - 15K attendees
- Guelph Hillside Festival (July) - 15K attendees
- Belleville Waterfront & Ethnic Festival (July) - 40K attendees
- Kenora Harbourfest (July) - 15K attendees
- Kincardine Lighthouse Blues Festival (July) - 3K attendees
- Pelham Summerfest (July) – 15K attendees
- London Sunfest (July) – 15K attendees
- Collingwoood Elvis Presley Festival (July) – 30K attendees
- Barrie Rhythm Fest (August) - 5K attendees
- Barrie Boots and Hearts Festival (August) – 40K attendees
- Toronto CNE Food Truck Frenzy (August) – 10K attendees
- Mississauga Muslim Fest (August) – 15K attendees
- Kitchener Blues Festival (August) - 150K attendees
- Riot Fest (September) – 35K attendees
- Toronto Roncesvalles Polish Festival (September) – 350K attendees
- Toronto Taste of the Kingsway (September) – 300K attendees
- Burlington Rib Fest (September) – 1.7 Million attendees
- Hamilton James Street Super Crawl (September) - 130K attendees
- Buffalo Wing Festival (September) – 70K attendees
- Brooklyn West Indian Day Parade (September) – 1.7 Million attendees
- Manhattan Hot 97FM On Da Reggae and Soca Tip (September) – 15K attendees
- Oktober Fest (October) – 700K attendees
- Oktober Fest’s ‘Oktober Feast’ Food Truck Fest (October) – 10K attendees
- Miami Broward Carnival (October) - 50K attendees
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Ocean Flame Communucations | All Rights Reserved |
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