OCEAN FLAME COMMUNICATIONS sponsorship marketing service approach.

Ocean Flame Communications will provide the management services for the proposed campaign. Our management services include sponsorship marketing planning, campaign execution, advertising scripting/copy, publicity (media relations), media buying, ambush marketing tactics, campaign evaluation and post-campaign reporting. We also provide brand/celebrity partnership negotiations, event marketing administration, sponsorship activation and sponsorship compliance services.

"PAACR™" Principle

  • Marketing Management • Proposal • Administration • Activation • Compliance • Reporting

We create the sponsorship marketing plan for the client, we also have all event registration documents filled and prepared for the client's signature and provide details concerning health department seminars and hygiene requirements for securing and maintaining the event booth space for the client.
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In providing activation services we offer promotional staff to distribute product, conduct sampling or event sales; as well as to have a 'strike' team erect the booth, banners and promotional material to activate the sponsorship across the event. Finally, Ocean Flame provides sponsorship compliance services in ensuring that sponsors receive all the pre-event and on-site signage, mentions and advertising/publicity exposure they were promised in their sponsorship package from the promoter or their respective sponsorship marketing agent. We ensure that the event producer/promoter remains compliant with this agreed upon understanding prior to the event and during the event.


Ocean Flame Communications may be engaged to create a customized proposal for a multi-media campaign including television, radio, print, online and social media advertising and publicity to promote the client's presence at each selected event. The marketing communications campaign will present the brand, its product line, sales team and distribution channels to the public through engaging, exciting and vibrant strategic marketing tactics.
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This effective implementation of the created marketing strategy will lead event attendees directly to the booth of the client at all events in order to secure product sampling or prospect engagement in order to achieve event/retail sales or appointment setting opportunities. All campaigns will also be complete with data-capture tactics for post- event marketing, geo-demographic identification and campaign success evaluation.


Ocean Flame Communications will complete all necessary event registration documents on behalf of the client and liaise with the event producers to ensure all sponsorship, health & safety, alcohol pouring rights and venue regulations documents are completed to the satisfaction of the relevant parties.
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Ocean Flame will also secure the exact location of the booth for the client in advance in order to eliminate any last minute confusion regarding booth size and booth placement within the event grounds. We also ensure that all standing banners being placed within the parking lot, event walkway or on-site are reviewed by the event producer in advance. We also ensure that the space dedicated to the client's banners are not taken by another sponsor on the day of the event by 'accident' or 'oversight'.

Ocean Flame also creates a photographic portfolio for the client's experience at the event. This is used for sponsorship compliance in the client receiving all that was promised and paid for. The captured images are also used for sponsorship reporting in the post-event report sent to the client.


Ocean Flame Communications provides activation services for clients who would like to have product sampling, event sales, flyer/coupon distribution and contest prizing presentation at events. Our activation team will promote the client's product/services at the event in the absence of the client's staff..
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These services include the storage, set-up and removal of event marketing materials such as standing banners, scrims, posters, multi-media displays etc. Our activation services also include the advertising planning, media buying, advertising scripting/copy, media kit creation, ambush marketing tactics and media relations process for the marketing communications element of the sponsorship marketing campaign.


Ocean Flame Communications is the liaison between the sponsors and the event producers in ensuring the sponsors gain all the publicized acknowledgment, advertisement spots/placement, venue signage, on-stage mentions, brand ambassador recognition, agreed time for public speaking and moment for prize presentation as stated in both the event marketing proposal and the contract signed by both the sponsor and the event producer.
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Ocean Flame also provides written, video and/or photographic reporting of the sponsors experience to ensure documented proof that the event producer was compliant to the sponsor's expectations as ensured by Ocean Flame's event compliance services.


Sponsors are provided with a brief report including video and/or photographic evidence of their brand being activated within the event and their products/services being exposed to attendees.
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The detailed report and images showcase the event producer's compliance with the wishes of the sponsor as well as showcasing the event's attendees interacting with the brand. This exposure produces event sales and future retail sales opportunities, garnered from the sponsors directly connecting with the market, through the selected experiential marketing opportunities for product development or market development for the brand.

  • City of Toronto New Year’s Eve Party (January) - 5,000 attendees
  • ‘Redemption’ Bob Marley Concert (February) - 3,200 attendees
  • Harbourfront Centre's Kuumba Festival (February) - 6,400 attendees
  • Outdoor Adventure Show (February) - 12,000 attendees
  • Prospectors and Developers Association of Canada Mining Convention (March) - 17K attendees
  • The Investor Forum (March) - 10,000 attendees
  • Toronto Food and Drink Market (April) - 15,000 attendees
  • Trinidad Soca Monarch (April) - 40,000 attendees
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  • Pickering Wing Fest (May) - 4,000 attendees
  • Canada’s Wonderland (May) - 2 Million attendees
  • desiFEST (May) - 12,400 attendees
  • Carassauga (May) - 17,000 attendees
  • iTech Technology Trade Show (May) - 10,000 attendees
  • Pickering Rib Fest (June) - 90,000 attendees
  • Hot 97FM’s Summer Jam (June) - 30,000 attendees
  • Luninato (June) - 20,000 attendees
  • Taste of Little Italy (June) - 15,000 attendees
  • Taste of Asia Festival (June) - 35,000 attendees
  • CHIN Picnic (June) - 15,000 attendees
  • Filipino Pinoy Fiesta (June) - 12,000 attendees
  • Pride Parade (June) - 1.7 Million attendees
  • Toronto International Dragon Boat Race Festival (June) - 100,000 attendees
  • Digital Dreams (June) - 15,000 attendees
  • City of Toronto Canada Day (July) - 15,000 attendees
  • City of Mississauga Canada Day (July) - 7,800 attendees
  • Afro Fest (July) - 25,000 attendees
  • Irie Fest Mississauga (July) - 15,000 attendees
  • Pan Am Games (July) - 1.2 Million attendees
  • Calgary Stampede (July) - 40,000 attendees
  • Taste of Chicago (July) - 12,000 attendees
  • Beaches Jazz Music Festival (July) - 17,000 attendees
  • Jerk Fest New York (July) - 25,000 attendees
  • Beer Fest (July) - 20,0000 attendees
  • Honda Indy (July) - 15,000 attendees
  • Ford Fest (July) - 20,000 attendees
  • Live Green Toronto Festival (July) - 15,000 attendees
  • Pan Am Food Festival (July) - 10,000 attendees
  • Queen's Plate (July) - 37,000 attendees
  • Scarborough Rib Fest (August) - 1.2 Million attendees
  • Scotiabank Toronto Caribbean Carnival (August) ) - 3.5 Million attendees
  • ‘Veld’ Electronic Music Festival (August) - 25,000 attendees
  • ‘Jambana’ Reggae Music Festival (August) - 45,000 attendees
  • Toronto Jerk Fest (August) - 62,000 attendees
  • Rasta Fest (August) – 17,000 attendees
  • Taste of the Danforth (August) - 27,000 attendees
  • Scotiabank Busker Fest (August) - 25,000 attendees
  • City of Vaughan's CariFest (August) - 5,000 attendees
  • Hot & Spicy Food Festival (August) - 18,000 attendees
  • Redemption Toronto Reggae Festival (August) - 15,000 attendees
  • Coconut Fest (August) - 10,000 attendees
  • 'The Ex' Canadian National Exhibition (August) - 1.8 Million attendees
  • Hispanic Fiesta (September) - 8,400 attendees
  • The National Franchise & Business Opportunities Show (September) - 12,000 attendees
  • Hot 97FM's On da Reggae Tip New York (September) - 15,000 attendees
  • New York West Indian Day Parade Carnival (September) - 1.8 Million attendees
  • Caribbean Tales Film Festival (September) - 10,000 attendees
  • Toronto International Film Festival (September) - 40,000 attendees
  • The Gentlemen's Expo (September) - 15,000 attendees
  • Canada’s Baking & Sweets Show (September) - 20,000 attendees
  • Canadian Urban Music Conference (October) - 5,700 attendees
  • Town of Ajax Pumpkinville (October) - 10,000 attendees
  • Oktober Fest (October) - 30,000 attendees
  • Everything to do with Sex Show (October) - 14,000 attendees
  • Scotiabank Nuit Blanche (October) - 150,000 attendees
  • Markham Fair (October) - 35,000 attendees
  • The National Women’s Show (October) - 15,000 attendees
  • Children's Aid Foundation's Teddy Bear Affair VIP Gala (November) - 2,000 attendees
  • Jerk Fest South Florida (November) - 20,000 attendees
  • Gourmet Food & Wine Expo (November) - 15,000 attendees
  • Children's Aid Foundation's Holiday Season Celebration (December) - 4,000 attendees

  • Toronto DCAL Soca Fete (January) – 4K attendees
  • Restaurants Canada Show (February) – 15K attendees
  • Niagara Food & Wine Expo (April) - 20K attendees
  • Barrie Waterfront Festival (May) – 50K attendees
  • Niagara Spring Licious (June) – 5K attendees
  • Barrie Jazz & Blues Festival (February) – 15K attendees
  • Peterborough Music Fest (June) - 125K attendees
  • Ottawa Jazz Festival (June) – 200K attendees
  • Brampton Summer of Soca/Reggae (June) – 12K attendees
  • Mississauga Waterfront Festival (June) – 25K attendees
  • Durham [Ajax] Carnival Festival (June) – 15K attendees
  • Toronto Beach BBQ and Brews (January) – 40K attendees
  • Wasaga Beach Fest (June) – 10K attendees
  • Thunder Bay Kite Festival (June) – 5K attendees
  • Burlington Sound of Music Festival (June) – 210K attendees
  • Barrie Craft Beer & BBQ Festival (July) – 25K attendees
  • Barrie New Music Festival (July) – 17K attendees
  • Ottawa Blues Festival (July 7th-17th, 2016) – 25K attendees per-day
  • Brampton Carnival Kingdom (July) – 10K attendees
  • Toronto Waterfront Festival (July) – 15K attendees
  • Toronto ‘Kompa Zouk’ French Caribbean Music Festival (July) - 15K attendees
  • Guelph Hillside Festival (July) - 15K attendees
  • Belleville Waterfront & Ethnic Festival (July) - 40K attendees
  • Kenora Harbourfest (July) - 15K attendees
  • Kincardine Lighthouse Blues Festival (July) - 3K attendees
  • Pelham Summerfest (July) – 15K attendees
  • London Sunfest (July) – 15K attendees
  • Collingwoood Elvis Presley Festival (July) – 30K attendees
  • Barrie Rhythm Fest (August) - 5K attendees
  • Barrie Boots and Hearts Festival (August) – 40K attendees
  • Toronto CNE Food Truck Frenzy (August) – 10K attendees
  • Mississauga Muslim Fest (August) – 15K attendees
  • Kitchener Blues Festival (August) - 150K attendees
  • Riot Fest (September) – 35K attendees
  • Toronto Roncesvalles Polish Festival (September) – 350K attendees
  • Toronto Taste of the Kingsway (September) – 300K attendees
  • Burlington Rib Fest (September) – 1.7 Million attendees
  • Hamilton James Street Super Crawl (September) - 130K attendees
  • Buffalo Wing Festival (September) – 70K attendees
  • Brooklyn West Indian Day Parade (September) – 1.7 Million attendees
  • Manhattan Hot 97FM On Da Reggae and Soca Tip (September) – 15K attendees
  • Oktober Fest (October) – 700K attendees
  • Oktober Fest’s ‘Oktober Feast’ Food Truck Fest (October) – 10K attendees
  • Miami Broward Carnival (October) - 50K attendees

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